In the upcoming 2024 season, all eyes are on rookie receiver Keon Coleman and how he will fit into the Buffalo Bills’ offense. Drafted with high expectations, Coleman brings a unique blend of size and play-making ability that could potentially add a dynamic edge to the Bills’ already potent offense.
Fans are already speculating whether Coleman could be the heir apparent to star receiver Stefon Diggs. However, head coach Sean McDermott is quick to caution against setting unrealistic expectations for the young rookie. “You don’t replace Stefon Diggs,” McDermott stated. “Coleman and Diggs are not the same type of players, so we shouldn’t expect Diggs-like numbers from Coleman right away.”
In addition to Diggs, the Bills also lost fellow starter Gabe Davis in free agency, leaving a significant void in the wide receiver room. With 86% of the Bills’ WR target share and 317 total targets from last season up for grabs, Coleman will have every opportunity to make his mark on the offense. However, it is important to remember that he is not expected to replicate Diggs’ production right out of the gate.
Coleman is slated to fill the role of a prototypical “X” receiver with his large frame and ability to win on the outside. The Bills have been focusing on getting bigger at the receiver position, bringing in players like Coleman, Mack Hollins, and Dalton Kincaid in recent years. Coleman’s playing time will ultimately depend on his performance in the preseason, but his skills could make him a valuable asset to the team.
With a significant number of targets available in the Bills’ offense this season, Coleman will have ample opportunities to make an impact. As the offense looks to spread out targets and production among various players, Coleman’s role could become crucial in shaping the team’s success.
In conclusion, while there is much anticipation surrounding Keon Coleman and his potential impact on the Bills’ offense, it is important to manage expectations and understand that he will bring a unique skill set to the team. As the season progresses, it will be fascinating to see how Coleman integrates into the offense and contributes to the team’s success.